Facebook was fined $40 million dollars late last year for lying about their video views. So we dive into what actually counts as a "view" on Facebook and your other favorite social media sites to include Twitter, Linkedin, TikTok, and YouTube.
You can prove your ROI without knowing the details behind those numbers. And you certainly don't want to waste your time on a platform that isn't doing you any favors.
From Blythe Brumleve of Digital Dispatch, this is 'lunch break nuggets', marketing and digital media insights in a bite-size form designed to fuel your growth.
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